Since 2018, a team of mother and daughters have proudly helped more than 3000 women from around the country find their dream wedding dress on the south coast of NSW. They have earned dozens of 5-star Google reviews from brides who wanted to share how special and meaningful their experience was. Now, Kim, Jasmin,  Elle + team are bringing that same care, dedication, and expertise to the Riverina with Heartland Brides.

Our Why

We’ve all heard the stories: women mistreated or dismissed while shopping for their wedding dress. Stylists who are snobby if you’re not a sample size or spending a fortune. Body shaming. Judgment about budgets. Sadly, these aren’t rare—they’re real experiences. And why should the brides of the Riverina have to travel only to risk having a less than amazing experience?

When we realised the last bridal shop in Wagga had closed its doors, we knew regional and rural women deserved better. Brides across the Riverina shouldn’t have to spend a fortune in time and money to travel hours to Sydney, Canberra or Melbourne just to find beautiful gowns. This is where we come in! We had a lightbulb moment - our family loves Wagga, our children were born and raised and went to school there. It is familiar and we care. And we have more than half a decade experience honing the fine art of an incredible bridal experience.

We are opening Heartland Brides to bring all that and more to the women of Wagga and the wider Riverina. We’re investing in this region because we love it - and we believe Heartland Brides will be warmly embraced by this vibrant, welcoming community. We named our shop Heartland Brides because the Riverina is the heartland of New South Wales, and our store aims to be the heart of the Heartland.

Our Store

We’ve created a large, beautiful, calm, and welcoming space designed for one-on-one attention, where every woman is treated with the care and respect she deserves—no matter her size, background, or budget.

We proudly stock thoughtfully curated styles in sizes 6–36, because inclusion is at the heart of everything we do. We’ve invested deeply in offering gowns across a range of silhouettes, fabrics, and price points, so every bride can find something that feels perfect—visually, financially, and emotionally.

Here, you’ll be listened to. You’ll be seen and heard. We notice the little things, guiding you through each gown so you can make an informed, confident decision. So many brides arrive feeling nervous or unsure and leave excited, radiant, and completely at ease. We’ll take care of you like family.

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The Heartland Brides Difference

At Heartland Brides, we know that no matter your shape, size, or budget, you want the same thing: a dress that makes you feel beautiful. We’re committed to making that happen—and ensuring your bridal journey is one you’ll cherish forever.

  • Compassionate

    We genuinely care about how you feel.

  • Memorable Experiences

    We’re dedicated to making your dress search fun and unforgettable.

  • Inclusive & Diverse

    We proudly support and celebrate all women.

  • Extensive Sample Sizes

    We will never judge or exclude you based on your body, your budget, or your background.
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Say yes to the dress!

Let us take care of you - with kindness, respect, and exceptional service at the heart of the Heartland.

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Our Community Involvement

We support as many local community events, fundraisers and school fetes as we possibly can including Share The Dignity, The Homeless Hub, The Nowra Show Young Woman Programme and Bravehearts.

In January 2023 our owner Kim agreed to take part in "Stars of Nowra" the major Cancer Council of NSW yearly fundraiser. Dedicating 12 weeks to raising money for local cancer patients whilst also learning a dance routine and running the shop full time we were super proud of her committment.

Raising $44,000 for the Cancer Council and taking out the Awards for Best Dance and the Community Spirit Award was a highlight of our year and an example of our dedication to uplifting our community.

Discover Our Why